FreightScout Revenue · Sequences

Approve once. It runs the whole cadence.

Every touch is pre-drafted for the prospect. You approve the plan — then it sends on schedule, follows up on its own, and stops the second they reply. No rep babysitting reminders, no cadence half-finished.

Built from the brief, in your voice — the rep reviews, the sequence does the rest.
Sequence · Veritiv · runningLive
Intro email
Day 1 · the Savannah DC hook
Sent
Follow-up
Day 4 · one idea, no pitch
Sent
Value-add
Day 8 · lane-level coverage
Sent
Reply detected
"Let's talk" — paused, handed to rep
Done
The problem

The follow-up that always slips? It doesn't anymore.

Deals don't die on the first email — they die on the third that never got sent. Reps get busy, cadences stall, and warm prospects go cold. A FreightScout sequence never forgets a touch, never sends a duplicate, and never nags a rep with a reminder — it just runs.

01 · Pre-drafted

Every touch written before it sends.

The whole cadence is drafted for the specific prospect — intro, follow-ups, value-adds — each tied to the signal that opened the account. You review the plan once; nothing goes out you didn't see.

Where the drafts come from
Cadence plan · Veritiv
Day 1 · Intro — Savannah DC hookEMAIL
Day 4 · Follow-up — one ideaEMAIL
Day 8 · Value-add — lane coverageEMAIL
Day 12 · Break-up — leave the door openEMAIL
Edit planApprove & start
02 · Hands back on reply

The moment they reply, it's the rep's.

A sequence's whole job is to earn the reply — then get out of the way. The instant a prospect responds, FreightScout pauses the cadence and hands the thread to the rep, so no one ever gets a "just following up" after they already said yes.

  • Auto-advances on schedule, stops on reply
  • Every open, click & bounce tracked
  • No duplicate sends, no missed steps
Reply detected · handed to rep

Will Vining replied to touch 3: "Let's set up a call next week."

Sequence paused. Thread is yours — want a call time drafted back?

Not nowDraft the reply
Defend the ones you win

Landing it is half the job.

A signed account still slips if no one's watching. When the cadence converts, FreightScout keeps watching the relationship for the first sign of churn.

Explore Defend

See it run your book.

A live demo — no slides.

Book a demo