Every touch is pre-drafted for the prospect. You approve the plan. Then it sends on schedule, follows up on its own, and stops the second they reply. No rep babysitting reminders, no cadence half-finished.
Deals don't die on the first email. They die on the third that never got sent. Reps get busy, cadences stall, and warm prospects go cold. A FreightScout sequence never forgets a touch, never sends a duplicate, and never nags a rep with a reminder. It just runs.
The whole cadence is drafted for the specific prospect: intro, follow-ups, value-adds. Each one is tied to the signal that opened the account. You review the plan once; nothing goes out you didn't see.
Where the drafts come from
A sequence's whole job is to earn the reply, then get out of the way. The instant a prospect responds, FreightScout pauses the cadence and hands the thread to the rep, so no one ever gets a "just following up" after they already said yes.
A signed account still slips if no one's watching. When the cadence converts, FreightScout keeps watching the relationship for the first sign of churn.
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