Is your sales team prospecting blind?
Freight brokerages go under every year, and the ones that last tend to share a habit: their sales process is efficient enough that reps spend their hours selling. This 10-question scorecard measures where your team stands. Takes 5 minutes.
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5 critical areas
Account Targeting
Are your reps calling the right companies, or just the next name on a list? This section measures how systematically your team prioritizes prospects.
Pre-Call Intelligence
How much does a rep know before they dial? The gap between "company name" and "full prospect brief" is where most meetings are lost.
Competitive Positioning
Can your reps articulate why you win, specifically, for each prospect? Generic pitches lose to specific angles every time.
Account Defense
How early do you detect when an existing account is at risk? Reactive defense costs 5x more than proactive monitoring.
freight brokerage sales
Stop guessing. Start measuring.
The scorecard takes 5 minutes. The gaps it exposes will explain months of missed quota.
Get the Free Scorecard